About
Through disruption twice, from the owner's side of the counter
Brain Guru is led by Chris Sykes, an engineer by training who has spent his working life owning businesses while the ground moved under them.
The first time was music: a record shop, a label and a production company, through the years when downloads and streaming rewrote the trade. The second was retail: taking Leonard Silver, a heritage tailoring business established in 1946, online and building the systems behind it.
The systems on this site were built for his own businesses first, and they still run there. That is the test: we sell what we already use.
Chris leads a studio where AI agents do much of the building and the day-to-day running: writing code, testing it, drafting copy and watching the systems once they're live. A person reviews every step and approves anything that ships, spends money or touches your books. You get the pace of a larger team and one person accountable for the result.
- 01
Engineer
Trained as an engineer. Still builds things the way engineers do: measure first, then fix.
- 02
Music
Built a record shop, a label and a production company, and ran them through music's digital disruption.
- 03
Retail
Took Leonard Silver, a heritage tailoring business established in 1946, online, and built the systems it runs on.
- 04
Products
Designed and built OVLY, Okupi, Style Guru and FitCore, leading a team of AI agents.
- 05
Brain Guru
Now builds the AI systems he runs his own businesses on, for other businesses.
Qualifications
Two certificates in AI for Business – Advanced AI, University of Hull.