The brain behind
your shop.
BrainGuru is an AI operator for independent retailers. It connects your store and every marketing channel, watches them around the clock against the one metric that can't lie, and brings you decisions — not dashboards to decipher.
Not built in a lab — proven daily running a real bricks-and-clicks menswear retailer, trading since 1946.
How it works
Four steps from scattered accounts to one operator you can trust.
Connect
Link your store and channels with secure authorisations — you grant access, you never paste passwords or API keys.
See everything
One dashboard for sales, ads, email and SEO — every figure judged against a single trusted purchase metric, never the platforms' own flattering numbers.
Approve
BrainGuru brings you specific, sized proposals — cut this, scale that, fix this leak. High-impact changes wait for your word. One click says go.
It runs
Approved work executes automatically, and a team of specialist agents keeps watch daily — inside guardrails written in code, with every action logged.
Plugs into what you already use
Built Shopify-first. WooCommerce is next, with more platforms to follow.
A team of specialists, one operator
Every agent is visible in your dashboard — what it does, when it last ran, and what it found. No black boxes.
Watches Google & Meta daily. Won't touch a campaign on thin data, and never touches one mid-test.
Quotes your real checkout every morning — because a mistyped shipping rate can silently block your best orders for days.
Keeps shopping feeds truthful: price bands, stock status, and which products deserve paid clicks at all.
New products get proper titles, descriptions and image alt text — and copy that needs a human eye gets flagged, not auto-published.
Tracks what email really earns, and makes sure your engaged list actually gets asked to buy — the leak most shops never notice.
A daily written rundown of every account: overall return, each campaign judged on the trusted metric, and what to do about it.
Autonomy you can actually trust
The scariest thing about AI on your ad accounts is what it might do unsupervised. BrainGuru's answer: guardrails written in code, not promises.
Acts only with approval
Spend changes, customer-facing edits and anything irreversible are propose-only. You approve; then it executes — and shows you the receipt.
The minimum-data guard
Below a statistical floor of real conversions, BrainGuru takes no downward action. "Do nothing and tell a human" is a feature, not a failure.
Test fences
Campaigns under test are fenced in code — no optimiser, human or AI, can touch them mid-window. Verdicts stay clean.
One trusted metric
Every judgment uses your server-side purchase data — not the inflated numbers ad platforms grade their own homework with.
Everything on the record
Every proposal, approval and action is logged with its outcome. If a write can't be stored durably, BrainGuru says so instead of pretending.
Honest by design
Stale data is stamped stale. Unavailable sources say unavailable. A dashboard that flatters you is a dashboard that costs you money.
Powered by a playbook, not vibes
Every rule BrainGuru applies was paid for by a real incident, test or analysis on a real shop — then written down, versioned, and enforced. Over a hundred entries and growing. New lessons are human-reviewed before any shop inherits them.
The Saturday trap: never judge an omnichannel day on one channel's numbers. Our shop's worst online conversion day was its biggest revenue day — the browsers were walking in. An ordinary optimiser would have cut it.
The strangler: smart bidding starves below ~15 conversions a month per campaign — it bids itself out of the auction and spend quietly collapses. BrainGuru counts your conversions before it ever trusts an algorithm with them.
Run your shop with a brain behind it.
BrainGuru is in early access, onboarding a small number of Shopify retailers first. Tell us about your shop.